James C. Tanner
Writer, Speaker, and Business Coach
"Victorious people never
surrender and simply
accept defeat. For those
who choose to walk
through life in victory,
the consideration of
defeat can never be an
option. There can
NEVER be a Plan B. It's
all or nothing!"

-- James C. Tanner
"What is our aim? I can
answer in one word:
VICTORY ...victory at all
costs, victory in spite of
all terror, victory
however long and hard
the road may be; for
without victory there
can be no survival."


--Sir Winston Churchill
The quiet man inside
February 3, 2010
Clearly uncomfortable trying to describe himself, James C.
Tanner stated, "History will define each and every one of us
on it's own. I'm never easy trying to state in a single
sentence who I am."

Raised in a middle class Irish Protestant family, a solid work
ethic was deeply engrained into James as a child. "My
earliest memories, back around the age of four or five, are of
moments working with my brother on my father's
construction sites. I can remember packing ladders around
foundation holes, and doing site clean up.
Copyright 2010 James C. Tanner. All rights reserved.
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Every Saturday morning, Dad would have us do chores at an Apartment complex he built for my mother, then we'd head over to clean up the church for
Sunday Services. There was little time for us as kids, to get into mischief."

Recognizing that every person holds to some form of ideals, this gentle man went on to say, "We're all products of our upbringing, life experiences and
relationships. Over time I've mellowed in some areas and firmed up in others.

I enjoy a private lifestyle. The only real way to successfully understand the way I tick is to remember I'm first and foremost, a horseman from way back. A
cowboy philosophy has become an integral part of who I am at the core. From my roots and life experiences I've carved out a personal code which I live by
without wavering. Simply stated:

1.) I will remain true to myself no matter the outside opinion, or influence.
2.) I won't ask anything of any person I'm not prepared to try and do myself.
3.) I won't bend my knee to any man or woman, save but my Queen, and my God.
4.) To be included in my inner circle of influence, loyalty is not optional. Disloyal influences end up on the outside looking in permanently.
5.) No matter who the family member, friend, or stranger is, if they come between me and a good woman then we're finished ...with NO second chance!

A lot of people don't understand the code I live by, and that's okay. It's a personal code to guide myself, not them."

James C. Tanner began working with horses at the age of 12, a passion left to him from a grandfather he never really knew except through stories.

"My grandfather on my Dad's side was known for his driving teams. He was a man who would never harness his horses on a Sunday unless it was an
emergency. While friends would place their teams into stoneboat competitions, my grandfather held back never wanting his horses to work any harder than
they needed to.

Horses remain a strong passion of mine, and even with my past injuries, I hold onto the dream of riding again. I hold this dream so close to my heart that
you'll actually find my saddle sitting in my bedroom. It's the first thing I see each morning when my feet hit the floor. A silent motivation. For myself, in this
life there'll always be one more hill to climb--one more horse to ride."