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By John Coates

Social networking has been all of the buzz in the Internet marketing world
for the last several years. At first it represented a vague approach to
visiting a new class of websites and trying to establish a presence for
your business or website on them. These networks are collectively
known as the world of web 2.0, otherwise known as social networking
or social media sites. We now know that one of the keys to generating
traffic to your website can be found through these new channels.

A social networking site is any website, service or tool on the Internet
today that makes use of community interaction, placing a premium on the
user to create his or her own content, to share it with others and to
connect with other users. Many of the most popular websites on the
world today fall into this spectrum, from Facebook to Twitter to YouTube.
So how can these be used to be successful at generating traffic for your
online business?

The problem that most people encounter is that they expect to be able to log on to one of these services, create an account and expect a viral storm of traffic on their doorstep the next day.
While social networking for generating traffic can be simple, it's not that simple, and you do need to apply some more effort than that in order to succeed.

The number one rule is that you cannot expect one of these services to be an outlet for your advertisements or for your press releases. You can't just walk out there, spewing about your
company and expect to see results. What you need to do is become a real member of the community - that's what social networking is all about isn't it? You need to actively participate in
discussions, reply to posts, follow what other people are saying, add people to your friends list, create and join groups and more. When you do all of this you create a real presence for
yourself that can lead to generating traffic the likes of which you've never seen before. You'll become a real, respected voice in your community and people who feel the same way about
the same issues will follow you and end up checking up on your website. Even if you're not voicing strong opinions you can still reach out to others by just getting out there, making yourself
known and connecting with as many other people on the service that you can.

Social networking is all about using the web to connect with other people, and to share your own voice. Businesses therefore have been eager to tap into this massive force for many
reasons, including generating traffic back to their websites. Many have failed because they simply do not understand the basics - that you really need to participate and get involved. If
you can master this concept and actively engage your community, then you'll succeed with social networking.

Article by John Coates.

You can get more information on how to use social networking to attract visitors to your website in John Coates free report. Grab your free copy here: Web 2.0 Stampede.